| Description |
1 online resource (xi, 252 pages) |
| Series |
Heartland foodways |
|
Heartland foodways.
|
| Contents |
Introduction -- The burden of bread: bread before baking powder -- The liberation of cake: chemical independence, 1796 -- The rise of baking powder business: the Northeast, 1856-1876 -- The advertising war begins: corporate cookbooks, 1876-1888 -- The cream of tartar wars: battle royal, 1888-1899 -- The rise of baking powder business: the Midwest, 1880s-1890s -- The pure food war: outlaws in Missouri, 1899-1906 -- The alum war and World War I: "what a fumin' about egg albumen," 1907-1920 -- The Federal Trade Commission wars: the final federal battle, 1920-1929 -- The price war: the fight for the national market, 1930-1950 -- Baking powder today: post-World War II to the twenty-first century |
| Summary |
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from digital title page (viewed on June 08, 2017) |
| Subject |
Baking powder -- United States -- History
|
|
Baking powder -- Economic aspects -- United States -- History
|
|
BUSINESS & ECONOMICS -- Industries -- General.
|
|
HISTORY -- United States -- 19th Century.
|
|
Baking powder
|
|
United States
|
| Genre/Form |
Electronic books
|
|
History
|
| Form |
Electronic book
|
| LC no. |
2017014066 |
| ISBN |
9780252099632 |
|
025209963X |
|
