| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
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| Summary |
In the fall of 2011, Bank of America announced a plan to begin charging customers $5 per month on debit card accounts. The announcement met with sharp public outrage. Due to the backlash, Bank of America was faced with a difficult dilemma: proceed as planned and face a public relations nightmare-or cancel the fee program, lose billions, and be forced to answer to shareholders |
| Notes |
Originally published: Bonanno, J., Guindon, J., Riley, P., Stevens, J., & ORourke, J. S. (2013). Bank of Americas debit card fee: Retraction (B). 13-04 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
Bank of America -- Public opinion
|
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Bank of America |
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Banks and banking, International -- Public relations
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Banks and banking -- Service charges.
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Banks and banking -- Service charges
|
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Public opinion
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| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Guindon, Jason, author
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|
Riley, Patrick, author
|
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Stevens, Jonathan, author
|
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O'Rourke, James S., 1946- author.
|
| ISBN |
9781526403995 |
|
1526403994 |
|
