Title Beer and racism : how beer became white, why it matters, and the movements to change it / Nathaniel G. Champman and David L. Brunsma ; foreword by Anthony Kwame Harrison

Published Bristol, UK : Bristol University Press, 2020

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Description 1 online resource (xvi, 212 pages) Series Sociology of diversity series Sociology of diversity. Contents Front cover -- Half-title -- Title page -- Copyright information -- Dedication -- Contents -- About the Authors -- Acknowledgments -- Foreword -- Series Editor Preface -- 1 Brewing Up Race -- The whiteness of craft beer in the US -- The social object of beer -- The quest for answers: racism, whiteness, production, and resistance -- Race and the founding of the US -- Racial ideology and the boundaries of Americanity: whiteness, white space, and belonging -- Production of (beer as) culture -- Critical diversity and brewing -- Contemporary patterns of beer and brewing: critical demographics A note on craft -- Methodologies -- Overview of the book -- 2 Racism, Brewing, and Drinking in US History -- American (beer's) origin stories and the making of the American (beer) -- From myth to reality in early America -- 'Punk in drublic': tavern culture and the foundations of the whiteness of beer -- Black tavern owners? The story of Toledo, Ohio -- Race, racism, white domination, temperance, and Prohibition -- 3 The Making of the (White) Craft Beer Industry -- Post-Prohibition -- Three-tier distribution and the consolidation of power Wholesale distributors: the (white) face of the three-tier system -- Pathways into the industry -- 4 The Paths to Becoming a Craft Brewer and Craft Beer Consumer -- Getting crafty -- Becoming a craft brewer in the US or following the white brick road -- Homebrewing: the first (white) step -- Education and interests: the credentialing and ideology of brewing -- Apprentices, volunteers, and restaurant workers (Oh my!) -- Becoming a craft beer consumer in the US -- The social networks of craft beer -- College = craft beer -- Access to craft beer scenes and craft beer selections Affordability of craft beer as a barrier: 'It's much cheaper than weed!' -- Certain feet were made for walking -- 5 Exposure, Marketing, and Access: Malt Liquor and the Racialization of Taste -- Industry representation -- Bourdieu and Brettanomyces: cultural tastes and social location -- Cultural consumption: you are what they let you drink -- Malt liquor -- Advertising malt liquor in the 1970s and 1980s -- Hip-Hop and malt liquor -- Forty ounce culture -- The decline of malt liquor -- Racism in marketing -- Cultural appropriation -- 6 Gentrification and the Making of Craft Beer White Spaces Introduction -- Gentrification in three waves -- Gentrification, craft beer, and tourism -- Space, place, and consumption -- Breweries as white spaces -- 7 #WeAreCraftBeer: Contemporary Movements to Change the Whiteness of Craft Beer -- Introduction -- How beer became white, why it matters, and the movements to change it -- Increasing exposure: bringing the beer to the people -- Minority-owned breweries, Fresh Fest, and creating space -- New narratives, new stories, and new possibilities for craft beer -- Who has the next round? -- Appendix A: Respondents to the Semi-Structured Interviews Summary Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer Bibliography Includes bibliographical references (pages 185-202) and index Subject Beer -- Social aspects -- United States Racism -- United States Race -- Economic aspects SOCIAL SCIENCE / Discrimination & Race Relations. Beer -- Social aspects Racism United States Form Electronic book Author Brunsma, David L., author. Harrison, Anthony Kwame, writer of foreword. ISBN 9781529201765 1529201764 9781529201772 1529201772

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