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Book Cover
Author Singal, Manisha, author

Title Turning passion into business : setting up Beliveau Estate Winery / Manisha Singal, Mollie Gehrt
Published London : International CHRIE, 2013


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary The case centres on the entrepreneurial journey of Joyce and Yvan Beliveau in creating Beliveau Estate Winery. The case discusses the motivations and strategic business decisions, like choice of location, product and marketing mix, methods of production, meeting regulatory standards, hiring staff, and financial planning that the Beliveaus implement as they get ready to open the winery to the public and begin sale of their bottled wines
Notes Originally Published InSingal, M., & Gehrt, M. (2013). Turning passion into business: Setting up Beliveau Estate Winery. Journal of Hospitality & Tourism Cases, 2(4), 39-51
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Beliveau Estate Winery -- Case studies
Small business -- Management -- Case studies
Wineries -- Management -- Case studies
Small business -- Management
Genre/Form Case studies
Case studies.
√Čtudes de cas.
Form Electronic book
Author Gehrt, Mollie, author
ISBN 9781529711295