In 2007, when Melanie Connor began her PhD study of public attitudes towards biotechnology in Switzerland, public perception of biotechnology had already been thoroughly investigated in other countries, for example, the United Kingdom and the United States. After thoroughly reviewing this literature, it became clear that a gap existed in the methods that had been used. This case study critically analyses the use of different methods to study attitudes and perception and includes an example of the use of log-linear models and correspondence analysis
Bibliography
Includes bibliographical references
Notes
Online resource; title from home page (viewed on November 19, 2015)
