Introduction -- Jumping on the bandwagon -- Alter egos or inflated egos? : why do people blog? -- Bookshop and booksellers' blogs -- Publishers' blogs -- Fan blogs, obsessives and the extreme -- The literary establishment and its blogs -- The internet and its uses : dialogues about freedom of expression and personal interest -- Dissidents and rebels : bloggers who publish -- Riot lit and the literary groups who blog -- Review pages vs the internet -- Book blogs and writers -- Booksellling and the net revolution : the future