Title E-readers, analytics, and big data

Published Chicago, IL : American Marketing Association, 2013

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (6 min., 3 sec.)) : sound, colour Series AMA-TV AMA-TV Summary In this chapter, AMA TV takes a look at book publishing and graduate school in the 21st century. Book publishers take data analysis to the ebook market, and AMA shares tips on how to pick the best graduate program for you Performer Presenters, Randell Mauricio, Eva Kovacs Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on July 13, 2016) Subject Books -- Marketing Consumer behavior. Marketing -- Vocational guidance. Marketing. marketing. Books -- Marketing. Consumer behavior. Marketing. Marketing -- Vocational guidance. Genre/Form Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author Mauricio, Randell, on-screen presenter Kovacs, Eva, on-screen presenter ISBN 9781473986039 1473986036

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