| Description |
1 online resource |
| Series |
Routledge Studies in the History of Marketing |
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Routledge studies in the history of marketing.
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| Contents |
Cover; Title; Copyright; Contents; List of tables; Introduction the role of marketing in the growth of the German book markets, 1815-1890; 1 Separate, distinct, both sluggish: the German book markets at the close of the Napoleonic Wars, 1815-1820; 2 The regular book market explodes, 1820-1843; 3 Engines of growth: dynamic and entrepreneurial marketing, 1820-1843; 4 The mass book market, 1820-1870; 5 The decline and recovery of the regular trade, 1843-1866; 6 The book market of the regular trade at mid-century, 1843-1866 |
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7 Good times, 1867-1888: the middle- and upper-class book market after mid-century8 The mass book market explodes, 1870-1890; Conclusion: the role of dynamic high capitalist marketing practice in the German book markets; Index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
CIP data; item not viewed |
| Subject |
Books -- Germany -- Marketing -- History -- 19th century
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Book industries and trade -- Germany -- History -- 19th century
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Book industries and trade
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Books -- Marketing
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Germany
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| Genre/Form |
History
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| Form |
Electronic book
|
| ISBN |
9781317536123 |
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1317536126 |
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9781317536130 |
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1317536134 |
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9781317536116 |
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1317536118 |
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