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Subjects (1-50 of 70)
Brand choice.
1
Book
1994

Advertising effectiveness : findings from empirical research


Franzen, Giep.
Henley-on-Thames, Oxfordshire : NTC Publications, [1994]

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 MELB  659.1 Fra/Aef  AVAILABLE
2
E-book
2017

After-sales service management at LAVA


Arora, Soma, author
London : NeilsonJournals Publishing, 2017

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3
Book
2007

The behavioral economics of brand choice



Basingstoke : Palgrave Macmillan, 2007

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 W'PONDS  658.8343 Fox/Beo  AVAILABLE
4
Location Call no. Vol. Availability
 MELB  658.827 Ind/Bbh  AVAILABLE
5
Book
2005

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes


Trappey, Randolph J.
New York : Palgrave Macmillan, 2005

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 MELB  658.8343 Tra/Bcr  AVAILABLE
6
E-book
2005

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes


Trappey, Randolph J.
Houndmills [England] ; New York : Palgrave Macmillan, 2005

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7
Book
1991

Brand extension and order of entry


Sullivan, Mary.
Cambridge, Mass. : Marketing Science Institute, 1991

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 WATERFT BUSINESS  658.827 Sul/Bea  AVAILABLE
8
Book
2003

Brand failures : the truth about the 100 biggest branding mistakes of all time


Haig, Matt.
London : Kogan Page Limited, 2003

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 MELB  658.827 Hai/Bft  AVAILABLE
9
DVD video
2006

Brand marketing : why we eat, drink and wear brand names



[Eight Mile Plains, Qld.] : Marcom Projects [distributor], 2006

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 MELB  658.827 Bmw/Wed  AVAILABLE
11
Book
2003

Branded : the buying and selling of teenagers


Quart, Alissa.
Cambridge, MA : Perseus Publishing, [2003]

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 MELB  302.23083 Qua/Btb  AVAILABLE
12
Book
1997

Branding


Randall, Geoffrey, 1938- author
London : Kogan Page, [1997]

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 MELB  658.827 Ran/Bra  AVAILABLE
 W'BOOL  658.827 Ran/Bra  AVAILABLE
13
Streaming video
2009

Branding the experience, experiencing the brand


Singer, Jonathan (President, JSEM, Canada)


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14
Streaming video
2009

Brands and play : experiential marketing in gaming and virtual worlds


MacPhedran, Sean (Director of Creative Strategy, Fuel Industries, USA)


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15
E-book
2020

The business of choice : how human instinct influences everyone's decisions


Willcox, Matthew, author.
United Kingdom : Emerald Publishing, 2020

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16
E-book
2015

Co-branding : fit factors between partner brands


Zickermann, Peter
Hamburg : Anchor Academic Publishing, 2015

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17
Book
1999

Co-branding : the science of alliance


Blackett, Tom.
Houndmills, Basingstoke : Macmillan Business, 1999

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 MELB  658.827 Bla/Cbt  AVAILABLE
18
Book
2000

Commitment-led marketing : the key to brand profits is in the customer's mind


Hofmeyr, Jan (Policy scientist)
Chichester ; New York : Wiley., [2000]

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 MELB  658.8342 Hof/Clm  AVAILABLE
19
Book
1998

Competing on value : bridging the gap between brand and customer value


Maklan, Stan.
London : Financial Times, Pitman Publishing, 1998

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 MELB  658.827 Kno/Cov  AVAILABLE
20
 
Location Call no. Vol. Availability
 W'BOOL  658.8343 Phi/Cru  AVAILABLE
21
Book
2001

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions


Aaker, Jennifer Lynn.
Cambridge, MA : Marketing Science Institute, 2001

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 WATERFT BUSINESS  658.8343 Aak/Csa  AVAILABLE
22
Book
1999

Creating brand loyalty : the management of power positioning and really great advertising


Czerniawski, Richard D.
New York : AMACOM ; London : McGraw-Hill, 1999

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 MELB  658.8343 Cze/Cbl  AVAILABLE
23
Book
2006

Creating images and the psychology of marketing communication



Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006

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 MELB  658.8343 Kah/Cia  AVAILABLE
24
E-book
2006

Creating images and the psychology of marketing communication



Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006

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25
Streaming video
2009

Creative ideation


Parkinson, Lee (Managing Partner, New Dialogue, New Zealand)


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26
E-book
2001

Cyberbranding: Brand Building in the Digital Economy


Breakenridge, Deirdre, author
[Place of publication not identified] : Pearson, 2001

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27
Book
1992

Diluting beliefs about family brands : when brand extensions have a negative impact


John, Deborah Roedder.
Cambridge, Mass. : Marketing Science Institute, 1992

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 W'PONDS  658.8343 Joh/Dba  92/122  AVAILABLE
29
Book
1991

The effects of sequential introduction of brand extensions


Keller, Kevin Lane, 1956-
Cambridge, Mass. : Marketing Science Institute, 1991

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 WATERFT BUSINESS  658.8343 Kel/Eos  91/118  AVAILABLE
30
Streaming video
2009

From mass to my


Chapman, Tony (Founder, Capital C, Canada)


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31
Streaming video
2009

The good, the bad and the ugly of cause marketing


Neisser, Drew, (CEO and Founder, Renegade, USA)
London : Henry Stewart Talks, 2009

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32
E-book
2009

Handbook of brand relationships



Armonk, N.Y. : M.E. Sharpe, [2009]

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34
Streaming video
2017

How brands can shift toward an experience-led model


Chen, Caroline, (Downtown Partners, USA)


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35
Streaming video
2014

The marketing series.



[San Francisco, California, USA] : Kanopy Streaming, 2014

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36
Streaming video
2010

The marketing series.



Kent, England : TV Choice, 2010

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37
E-book
1997

Marketing straight to the heart


Feig, Barry.
New York : AMACOM, [1997]

Rating:

 
 
38
Streaming video
2019

The means-end chain in consumer decision making : the case of Porsche


Kahle, Lynn R.
London : Henry Stewart Talks, 2019

Rating:

 
 
40
Book
1996

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing


Woodside, Arch G.
Westport, Conn. : Quorum Books, 1996

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Location Call no. Vol. Availability
 MELB  658.8343 Woo/Mte  AVAILABLE
41
E-book
2020

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain


Bayle-Tourtoulou, Anne-Sophie, author.
Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020

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42
Book
1994

A niche share approach for assessing brand performance and identifying competitive groups


Milne, George R.
Cambridge, Mass. : Marketing Science Institute, 1994

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 W'PONDS  658.8343 Mil/Nsa  94/107  AVAILABLE
43
E-journal
 

Point-of-purchase





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44
Book
1992

A schema unification model of brand extensions


Bridges, Sheri.
Cambridge, Mass. : Marketing Science Institute, 1992

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 W'PONDS  658.8343 Bri/Sum  92/123  AVAILABLE
45
Streaming video
2014

Secrets of Branding: Crisis - Ep 7



Australia : BBC Knowledge, 2014

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46
Streaming video
2014

Secrets of branding.



London, England : BBC Worldwide, 2014

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47
Streaming video
2014

Secrets of branding.



London, England : BBC Worldwide, 2014

Rating:

 
48
Streaming video
2014

Secrets of branding.



London, England : BBC Worldwide, 2014

Rating:

 
49
Streaming video
2014

Secrets of branding.



London, England : BBC Worldwide, 2014

Rating:

 
50
Streaming video
2014

Secrets of branding.



London, England : BBC Worldwide, 2014

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