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Author
Franzen, Giep.
Title
Advertising effectiveness : findings from empirical research / by Giep Franzen
Published
Henley-on-Thames, Oxfordshire : NTC Publications, [1994]
©1994
Copies
Location
Call no.
Vol.
Availability
MELB
659.1 Fra/Aef
AVAILABLE
Description
xi, 260 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 235-255) and index
Subject
Advertising -- Research.
Advertising.
Brand choice.
Brand loyalty.
LC no.
00001146
ISBN
1870562887
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