Title Co-branding : fit factors between partner brands / Peter Zickermann

Published Hamburg : Anchor Academic Publishing, 2015

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Description 1 online resource Bibliography Includes bibliographical references Notes Vendor-supplied metadata Subject Brand name products. Branding (Marketing) Brand choice. Strategic planning. Marketing. Marketing branding. marketing. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Brand choice Brand name products Branding (Marketing) Marketing Strategic planning Form Electronic book ISBN 9783954897964 3954897962

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