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Record 22 of 70
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Author
Aaker, Jennifer Lynn.
Title
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera
Published
Cambridge, MA : Marketing Science Institute, 2001
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.8343 Aak/Csa
AVAILABLE
Description
49 pages : illustrations ; 28 cm
Series
Report ; no. 01-113
Report (Marketing Science Institute) ; no. 01-113
Notes
"Working paper series."
"Working paper."
Bibliography
Includes bibliographical references (pages 43-49)
Subject
Brand choice.
Business names.
Consumers' preferences.
Author
Benet-Martínez, Verónica.
Garolera, Jordi.
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