| Description |
1 streaming video file (49 min.) : digital, mono, SWF file, sound, color |
| Series |
Marketing & management collection. Latest thinking in experiential marketing : shaping the future of global brands |
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Henry Stewart talks. Marketing & management collection. Latest thinking in experiential marketing
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| Contents |
Attention, the oxygen of communication -- Shouting with media -- The media becomes a dominant part in life -- Market saturation -- Why buying value is now viewed as buying smart -- The consumers are in control of media -- The paradox of choice -- Consumers want personalization and experiences -- Trading up to iconic brands -- Trading down to brands or retailers on sale -- Decisions are made in your stores -- Generation facebook -- Know your consumer -- The power of insights -- The intersection points -- To think, act and market like a fashion brand -- The process begins by creating a story |
| Notes |
Animated audio-visual presentation with synchronized narration |
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Title from title frames |
| Subject |
Brand choice.
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Branding (Marketing)
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branding.
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Brand choice.
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Branding (Marketing)
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| Form |
Streaming video
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