Title Secrets of branding. Episode 4, Marketing / series producer and director, Joanna Bartholomew ; a Blakeway Production for CCTV 2

Published London, England : BBC Worldwide, 2014

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Description 1 online resource (50 minutes) Summary Revealing the secrets of successful global brands who all have completely different approaches to marketing, including Twinings, Nokia and Unilever Notes Title from title screen (viewed July 13, 2021) Performer Narrated by: Joanna Bartholomew Notes In English Subject Nokia (Firm) SUBJECT Nokia (Firm) fast (OCoLC)fst00732077 Subject Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. branding. Advertising -- Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Genre/Form Educational television programs. Educational television programs. Émissions éducatives télévisées. Form Streaming video Author Bartholomew, Joanna, producer, narrator, director BBC Worldwide Ltd., film distributor. Blakeway Productions, production company.

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