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E-book

Title Encyclopaedia of brand equity management / edited by Muhammad Mohsin
Published Mumbai : Himalaya Pub. House, 2009
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Description 1 online resource (3 volumes)
Bibliography Includes bibliographical references
Subject Brand choice -- Encyclopedias.
Brand name products -- Encyclopedias.
Branding (Marketing) -- Encyclopedias.
Genre/Form Encyclopedias.
Encyclopedias.
Form Electronic book
Author Mohsin, Muhammad
ISBN 1441662103 (electronic bk.)
9350439298
9781441662101 (electronic bk.)
9789350439296
Other Titles Encyclopedia of brand equity management