Title Advertising exposure, loyalty, and brand purchase : a two-stage model of choice / by Gerard J. Tellis

Published Cambridge, Mass. : Marketing Science Institute, 1987

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.834 Tel		AVAILABLE

Description 29 cm. : illustrations ; 28 cm Series Report ; no. 87-105 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 87-105 Subject Advertising -- Research. Brand choice -- Mathematical models. Author Marketing Science Institute.

  Permalink