| Description |
1 online resource |
| Contents |
Intro -- Acknowledgments -- Contents -- List of Tables -- 1 Branding Bangladesh: Fixing a Fifty-Year Frame -- Introduction: Images, Development, & Puzzles -- Branding: Theoretical Contours -- Empirical Context: Ground-level Stocktaking -- Principles as Brands? -- Nationalism -- Socialism -- Secularity -- Democracy -- Socioeconomic Changes -- Ready-made Garments (RMGs) -- International Migrants -- Internal Migrants -- From Finding Freedom to Cultivating Socioeconomic Resources -- From a 'Bottomless Pit' Toward 'Middle Income': Socioeconomic Catalysts? |
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From 'Bottomless Pit' to 'Middle-Income' Identity -- Education -- Women Empowerment -- Securing Society -- Four Branding Considerations -- Fitting Flesh into Framework -- Organization -- Notes -- 2 Evolution of the 'Bangladesh Brand': Pre-1971 Blues -- Introduction -- National Identity Search & Genocide -- Language Movement Frame -- Interim Settings -- National Crisis Amplifying Liberation War -- The Six-Point Movement -- Framing the Mass Upsurge -- Storm & Election as Frames -- Operation Searchlight -- National Media Crisis -- 'Genocide' in the International Media |
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Massacre of Scholars & Across Academic Heartland -- Dragged-in India -- Crisis & its International Significance -- Conclusions -- Notes -- 3 Post-liberation Identity Framing -- Introduction -- Winning Freedom -- 'Nourishment in the Sweetness of Independence'10: Joi Bangla -- Amartya Sen's Bashonti Bala Euphemy Against Demi-God and Evil Alternatives -- Amartya Sen's Entitlement Theory -- Act of God -- The Demi-God -- Internal Evil -- Food Basket -- Bangabandhu's Assassination and International Conspiracy -- International Mystery -- Islamization of Bangladesh: A New Brand |
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Indemnity Act Clashing with Democratic Identity Aspirations: Symbolizing Nur Hussain and Shahbagh -- The Dragon Seed: Indemnity Act -- Shahbagh Movement and Identity Predicament -- 'Ekushey': A Guiding Philosophy Against Oppression, Injustice and Denial -- Securing Rohingya -- Concluding Comments -- Notes -- Bibliography -- 4 Microfinance & Social Safety Net Programs: Cracking the Developmental Riddle -- Introduction -- Organization -- Alternatives to Microfinance? -- Cultural Economy -- Variables Contributing to Microcredit Success: -- Microfinance Shaping Middle-income Realities |
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Social Safety Net Programs (SSNPs) as Middle-income Cushions -- Conclusions -- Notes -- Bibliography -- 5 Funneling Frames Amid Developmental Imperatives: How 'Primrose' the Pathway Home? -- Introduction -- Branding Bangladesh -- What Brand Bangladesh? -- Freelancer's Viewpoint -- Theoretical Views -- Microfinance -- Banks -- Notes -- 6 Conclusions: Branding Bangladesh & Cluttered Forthcoming Canvases -- Litmus-testing Reputation -- Different Drumbeats -- Index |
| Summary |
"Bangladesh is a country that has undergone rapid change across a wide range of sectors. Using an innovative interdisciplinary approach the authors examine new insights into understanding diverse themes such as nationalism, soft power, commodification and cultural identity, highlighting the contradictions and contention behind what the authors call the branding game." - David Lewis, Professor of Anthropology and Development, London School of Economics and Political Science, UK This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time. Imtiaz A. Hussain founded the Global Studies & Governance Department (GSG) at Independent University, Bangladesh (IUB, 2016), after serving in Philadelphia University and Universidad Iberoamericana (19902014). He has published over 20 academic books, journal articles and newspaper pieces that cover many regions (Afghanistan, the Atlantic area, Latin and North America, and South Asia), touching on diverse topics (the environment, politics, refugees, security, trade). He received his Ph.D. in Political Science from the University of Pennsylvania (1989), and serves as Executive Director of IUB's Center for Pedagogy. Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Masters in Political Science (Rutgers University). She completed both her Masters in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions |
| Notes |
Print version record |
| Subject |
Brand name products -- Bangladesh
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Brand name products
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Economic history
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| SUBJECT |
Bangladesh -- Economic conditions
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| Subject |
Bangladesh
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| Form |
Electronic book
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| Author |
Suma, Jessica Tartila
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| ISBN |
9789811971952 |
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9811971951 |
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