Title Internationalization of national products Juan Valdez Café / Massiel C. Henríquez Parodi

Published London : Henry Stewart Talks, 2021

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (8 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study examines the international expansion efforts of Juan Valdez, spreading a locally grown product around the world Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Colombian multinationals Title from title frames Subject Brand name products -- Colombia Coffee industry -- Colombia International business enterprises -- Colombia -- Case studies Brand name products. Coffee industry. International business enterprises. Colombia. Genre/Form Case studies. Form Streaming video

Other Titles Colombian multinationals Colombian multinationals Colombian multinationals

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