Title The case of Lyfen in China / Yong Su and Huaying Yang

Published London : School of Management, Fudan University, 2018

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Sage Business Cases

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Description 1 online resource Series SAGE business cases SAGE business cases Summary This case introduces the development process of Chinese leisure food brand Lyfen. Insisting on chain retail, Lyfen captures the consumption habits of consumers, timely launches new products in line with consumers' preferences, and leads the consumption trend Notes Description based on XML content Subject Branding (Marketing) -- China -- Case studies Business planning -- Case studies Strategic planning -- Case studies Branding (Marketing) Business planning Strategic planning China Genre/Form Case studies Form Electronic book Author Yang, Huaying, author ISBN 9781529621457 1529621453

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