Deakin University / All Locations

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Subjects (1-4 of 4)
Branding (Marketing) -- Cross-cultural studies
1 2014 Building global brands Ries, Laura, presenter London : Henry Stewart Talks, 2014 Rating: Electronic Resources
2 2014 Culture and branding Mooij, Marieke K. de, 1943- presenter London : Henry Stewart Talks, 2014 Rating: Electronic Resources
3 2013 Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization Torelli, Carlos J., author New York City, NY : Palgrave Macmillan, 2013 Rating: Electronic Resources More...
4 2019 McDonalds : customising a universal brand image Mooij, Marieke K. de, 1943- London : Henry Stewart Talks, 2019 Rating:
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Building global brands