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Book Cover
Author Kapoor, Jagdeep, 1960-

Title 9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor
Edition Second edition
Published New Delhi ; Thousand Oaks, Calif. : Response Books, [2009]
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (91 pages)
Summary Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T
Bibliography Includes bibliographical references
Notes Print version record
Subject Brand name products -- Management.
Branding (Marketing)
Customer relations.
Form Electronic book
ISBN 8132104250 (electronic bk.)
9788132104254 (electronic bk.)
(paper back)
Other Titles Nine brand shaastras