| Description |
1 online resource (electronic texts (302 pages)) |
| Contents |
1. To bid or to buy?: online shoppers' preferences for online purchasing channels / Fan-Chen Tseng -- 2. Overcoming visibility issues in a small-to-medium retailer using automatic identification and data capture technology: an evolutionary approach / Dane Hamilton, Katina Michael and Samuel Fosso Wamba -- 3. The Hispanic view of e-mail, popup, and banner advertising / Pradeep Korgaonkar, Ronnie Silverblatt and Enrique P. Becerra -- 4. A trade value perspective on ecommerce research: an integration of transaction value and transaction cost theories / Ruth C. King [and others] -- 5. Effects of e-CRM value perceptions on website loyalty: an empirical investigation from customer perspective / Wen-Jang Jih and Su-Fang Lee -- 6. An exploratory look at attributes of internet use and adoption by franchisees / Kelley O'Reilly and Zsolt Ugray -- 7. Towards an understanding of user acceptance to use biometrics authentication systems in E-commerce: using an extension of the technology acceptance model / Fahad AL Harby, Rami Qahwajim and Mumtaz Kamala -- 8. An empirical study of predicting Hong Kong consumers' online shopping intentions: personal hygiene products / T.C.E. Cheng and M.W. Chung -- 9. Effects of Website interactivity on E-loyalty: a social exchange perspective / Wen-Jang Jih, Su-Fang Lee and Yuan-Cheng Tsai -- 10. From virtual organization to E-business: transformational structuration / James J. Lee [and others] |
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11. Taking a strategic alliance approach to enhance M-commerce development: challenges and strategies / Fang Zhao [and others] -- 12. The impact of the internet on marketing strategy: revisiting early predictions / Kaan Varnali -- 13. Coping with manufacturers' dilemma in the E-commerce era: a relational model and a strategic framework / Xiaolin Li -- 14. Governance mechanisms in internet-based affiliate marketing programs in Spain / Paul B. Fox and Jonathan D. Wareham -- 15. Software firm cost structure and its impact on IPOs in the E-commerce era / Richard B. Carter and Troy J. Strader -- 16. An empirical study of the impact of brand name on personal customers' adoption of Internet banking in Hong Kong / T.C.E. Cheng and W.H. Yeung -- 17. A study of the impact of individual differences on online shopping / Jianfeng Wang, Linwu Gu and Milam Aiken -- 18. The influence of quality on E-commerce success: an empirical application of the Delone and Mclean IS success model / Ultan Sharkey, Murray Scott and Thomas Acton |
| Summary |
"This book is both a snapshot of e-business as it is today and a window into the many developments already underway and is aimed at those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher |
| Analysis |
Content intermediaries |
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E-marketing |
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Integrated services |
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Mobile commerce |
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Shared Web 2.0 services |
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Social networking sites |
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Trust, security, and privacy |
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Virtual organization |
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Virtual worlds |
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Web 2.0 |
| Bibliography |
Includes bibliographical references |
| Notes |
Title screen (IGI Global, viewed Dec. 19, 2011) |
| Subject |
Electronic commerce.
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Technological innovations -- Management
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BUSINESS & ECONOMICS -- E-Commerce -- Auctions & Small Business.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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COMPUTERS -- Electronic Commerce.
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Electronic commerce
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Technological innovations -- Management
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| Form |
Electronic book
|
| Author |
Lee, In, 1958-
|
| ISBN |
9781613504635 |
|
1613504632 |
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