| Description |
xv, 160 pages ; 25 cm |
| Series |
Managerial communication series ; 6 |
|
Managerial communication series ; 6
|
| Contents |
Ch. 1. An overview of culture -- Ch. 2. Culture and communication -- Ch. 3. Culture and identity -- Ch. 4. Culture and power -- Ch. 5. Applications for international communication -- App. A. Checklist for doing business abroad |
| Summary |
"This text examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally"--p. [xi] |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business communication -- Cross-cultural studies.
|
|
Business communication.
|
|
Intercultural communication.
|
|
Interpersonal relations.
|
| Author |
O'Rourke, James S., 1946-
|
| LC no. |
2004098138 |
| ISBN |
0324152582 paperback |
|
