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Book Cover
E-book
Author Márquez-Reiter, Rosina.

Title Mediated business interactions : intercultural communication between speakers of Spanish / Rosina Márquez Reiter
Published Edinburgh : Edinburgh University Press, 2011

Copies

Description 1 online resource ([viii], 200 pages) : illustrations
Contents Cover; Copyright; Contents; Acknowledgements; Figures; 1 Introduction; 2 Methodology; 3 Openings; 4 The Negotiation of the Business Exchange; 5 Closings; 6 Some Final Reflections: Towards an Understanding of Intercultural Communication in Spanish; Appendix: Transcription Conventions; References; Index
Summary This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Using elements of pragmatics with tools from conversation analysis, the book examines the various activities that telephone conversationalists engage in to supply and demand a service over the phone through the mediational means of Spanish by addressing the following questions. Do speakers of Spanish display similar communicative practices as those observed in other languages when requesting and being offered a service over the phone? Do specifically located activities such as the call openings and closings display similar coordination and ritualisation as that observed in other languages? Does the language seen as a cultural tool reflect a different orientation towards such activities? What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?
Bibliography Includes bibliographical references (pages 189-194) and index
Notes English
Print version record
Subject Business communication -- Cross-cultural studies
BUSINESS & ECONOMICS -- Business Communication -- General.
LANGUAGE ARTS & DISCIPLINES -- Linguistics -- General.
Business communication
Genre/Form Cross-cultural studies
Form Electronic book
ISBN 9780748637218
0748637214
9780748688876
0748688870
0748651551
9780748651559
1283252716
9781283252713
9786613252715
6613252719