| Description |
1 online resource (15 pages) : tables |
| Summary |
The case discusses the entry and the subsequent exit of the US-based electronics retailer Best Buy in China. Best Buy entered China by opening a procurement office in 2003. After studying the market for quite some time, it decided to acquire Jinangsu Five Star Appliance Co, (Five Star), the fourth largest electronics retailer in the country, in order to have a wide presence in the market. In China, Best Buy followed the dual brand strategy that it followed in the Canadian market. As per this strategy, the company operated Five Star as a separate brand, different from the Best Buy stores, the first of which was opened in 2006 in Shanghai. In China, electronic retail stores usually consisted of vendor representatives who promoted their own products |
| Notes |
Title from resource description page (viewed June 17, 2016) |
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Case code: BSTR402 |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
| Subject |
Best Buy (Firm) -- Case studies
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| SUBJECT |
Best Buy (Firm) fast (OCoLC)fst00775325 |
| Subject |
Business failures -- China -- Case studies
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International business enterprises -- China -- Case studies
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Electronic industries -- China -- Case studies
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Business failures.
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Electronic industries.
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International business enterprises.
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China.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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