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Author
Cleary, David Powers.
Title
Great American brands : the success formulas that made them famous / David Powers Cleary
Published
New York : Fairchild Publications, [1981]
©1981
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.8 Cle
AVAILABLE
Description
xii, 307 pages : illustrations, portraits ; 24 cm
Contents
Includes indexes
Notes
Includes indexes
Bibliography
Includes indexes
Subject
Advertising -- United States -- History.
Brand name products -- United States -- History.
Brand name products -- United States.
Business names -- United States -- History.
Business names -- United States.
Manufactures -- United States.
Marketing -- United States -- History.
Marketing -- United States.
Product management.
Trademarks -- United States.
Manufacturing industries -- United States.
LC no.
80068646
ISBN
0870053388
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