| Description |
xiv, 347 pages : illustrations ; 24 cm |
| Contents |
Madonna -- Laura Ashley Holdings plc : the battle for survival -- The US airline industry in 2007 -- Ford and the world automobile industry in 2007 -- Wal-Mart stores inc., 2007 -- Manchester United : the Glaser takeover -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., 2007 -- Raisio and the launch of Benecol Margarine [A] and [B] -- Rivalry in video games : Sony vs. Microsoft -- Eni spa : building an international energy major -- Birds Eye and the UK frozen food industry -- Outback Steakhouse : going international -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of companies in 2004 -- Jack Welch and the General Electric management system -- Jeff Immelt at General Electric, 2001-06 -- AES Corporation : rewriting the rules of management |
| Summary |
"These contemporary global cases allow students unparalleled insight into the determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization. Used alongside Contemporary Strategy Analysis, or as a stand-alone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges."--BOOK JACKET |
| Notes |
Previous ed.: 2005 |
| Bibliography |
Includes bibliographical references |
| Subject |
Business planning -- Case studies.
|
|
Decision making -- Case studies.
|
|
Strategic planning -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Grant, Robert M., 1948-
Contemporary strategy analysis.
|
| LC no. |
2007008013 |
| ISBN |
1405163100 (paperback) |
|
9781405163101 (paperback: alk. paper) |
|
