1 online resource : illustrations (black and white)
Contents
Introduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: The glamour republic
Summary
'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests
Notes
Previously issued in print: 2016
Bibliography
Includes bibliographical references and index
Audience
Specialized
Notes
Online resource; title from home page (viewed on July 14, 2016)
