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Book Cover
E-book
Author Fradkin, Talia, author

Title At the intersection of technology, food, and ethics : the cell-based meat industry / Talia Fradkin, Velma Lee
Published London : SAGE Publications: SAGE Business Cases Originals, 2020
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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary Cell-based meat companies are newcomers to the U.S. meat industry. The production and development of cell-based meat is evolving at a rapid pace and may be poised to disrupt the meat production industry. This nontraditional source of protein has distinct advantages, potentially making it more cost effective and environmentally friendly than traditional meat. However, unique challenges may also affect its acceptance in the marketplace. Sensing the impact cell-based meat could have on the industry, traditional meat producers and associations are lobbying for measures to put cell-based meat in a separate category from traditional meat. Such regulatory measures could potentially impede the cell-based meat industry's growth.This case features a start-up, Pure Meats, in the infant cell-based meat industry that is trying to move to the growth phase amidst industry giants. It also demonstrates various debates and conversations of relevant stakeholders regarding an innovative product's journey in gaining mainstream acceptance
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Pure Meats
Cell culture -- Case studies
Competition -- Case studies.
Meat industry and trade -- United States -- Case studies
Meat -- Case studies
Cell culture
Competition
Meat industry and trade
Meat
United States
Genre/Form Case studies
Form Electronic book
Author Lee, Velma, author
ISBN 1529703948
9781529703948