2015

A beginner's guide to mobile marketing

Garris, Molly, author
First edition
New York, New York : Business Expert Press, 2015

 

2009

Building brands through mobile-enhanced communities

Wang, Alex, (Associate Professor of Communication Sciences, University of Connecticut-Stamford, USA)



 

2009

Building permission-based relationships : new methods for gaining opt-in

Hanley, Michael, (Assistant Professor of Journalism, Ball State University, USA)



 

2013

Gruen Planet: Series 3 - Ep 2 of 8

Australia : ABC1, 2013

 

2015

How effective is location-targeted mobile advertising?

Zheng, Fang, 1963- author.

Cambridge, MA : MIT, 2015

 

2011

How to make money with mobile marketing 2D codes : including QR codes, EZ codes, and Microsoft tags

Turner, Jamie, 1961-



 

2010

Injecting iAds into iPhone apps

Morrison, Michael, 1970-



 

2009

Making search work for the mobile ecosystem : implications for marketers, advertisers, and brand managers

Reuther, Phyllis, (CTO, Mobile Content Networks)



 

2012

Mobile ad market heavily oversupplied, says Delug

 

2009

Mobile advertising for the masses

Salz, Peggy (Founder and Publisher, MSearchGroove, Germany)



 

2010

Mobile communication and the protection of children

Ong, Rebecca, 1961-



 

2009

The mobile future : how new technologies will drive success in mobile marketing

Busk, Doug, (Vice President of Product Marketing - North America, SpinVox, USA)



 

2012

Mobile marketing and advertising 2013

 

2009

Mobile marketing best practices

Marriot, Laura, (President, Mobile Marketing Association, USA)



 

2009

Mobile research in marketing

Li, Hairong, (Associate Professor, Michigan State University, USA)



 

2012

Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing

Hasen, Jeff, 1958-