Limit search to available items
Book Cover
E-book
Author Blaszczyk, Regina Lee

Title Imagining Consumers : Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk
Published Baltimore, Md. : Johns Hopkins University Press, 2019

Copies

Description 1 online resource (xiii, 380 pages) : illustrations, plates
Series Studies in industry and society
Studies in industry and society.
Contents Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources
Summary In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket
"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly
Analysis History of specific companies / corporate history
Notes Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
Originally published as Johns Hopkins Press in 2000
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Consumers' preferences -- Great Britain -- History
Consumers' preferences -- United States -- History
Glassware industry -- Great Britain -- History
Glassware industry -- United States -- History
Ceramic tableware industry -- Great Britain -- History
Ceramic tableware industry -- United States -- History
Glassware industry
Consumers' preferences
Ceramic tableware industry
United States
Great Britain
USA
Genre/Form History
Form Electronic book
ISBN 9781421437262
1421437260
1421437252
9781421437255