Description |
1 online resource (xiii, 380 pages) : illustrations, plates |
Series |
Studies in industry and society |
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Studies in industry and society.
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Contents |
Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources |
Summary |
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket |
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"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly |
Analysis |
History of specific companies / corporate history |
Notes |
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program |
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The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License |
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Originally published as Johns Hopkins Press in 2000 |
Bibliography |
Includes bibliographical references and index |
Notes |
English |
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Print version record |
Subject |
Consumers' preferences -- Great Britain -- History
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Consumers' preferences -- United States -- History
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Glassware industry -- Great Britain -- History
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Glassware industry -- United States -- History
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Ceramic tableware industry -- Great Britain -- History
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Ceramic tableware industry -- United States -- History
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Glassware industry
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Consumers' preferences
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Ceramic tableware industry
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United States
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Great Britain
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USA
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Genre/Form |
History
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Form |
Electronic book
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ISBN |
9781421437262 |
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1421437260 |
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1421437252 |
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9781421437255 |
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