| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
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SAGE Business Cases
|
| Summary |
This case study describes the public relations disaster surrounding remarks by a top executive of the fast food company Chick-fil-A regarding gay marriage. The public backlash and the related changed perception of the restaurant have brought the company's celebrated corporate culture and future into question. This case discusses the history and culture of Chick-fil-A as well as the strategic decisions which the chain has made, how their corporate values have clashed with the changing social environment in America and the resulting implications for firm performance |
| Notes |
Originally Published InSingal, M., Krawczyk, M., & Beal, J. (2016). Clashing values, firm identity, and changing social norms: The case of Chick-fil-A. Journal of Hospitality & Tourism Cases, 5(2), 38-47 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Chick-Fil-A Corporation -- Case studies
|
| SUBJECT |
Chick-Fil-A Corporation fast |
| Subject |
Corporate image -- Case studies
|
|
Social responsibility of business.
|
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Corporate image
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Social responsibility of business
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| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Krawczyk, Matthew, author
|
|
Beal, Jeremy, author
|
| ISBN |
9781529715576 |
|
1529715571 |
|
