| Description |
xxv, 194 pages ; 22 cm |
| Series |
Communication and society |
|
Communication and society (New York, N.Y.)
|
| Contents |
[Chapter one] : Our crisis in children's television, our deficiencies in children's education. Our best, our worst, and our crisis of neglect ; The need in education, the opportunity in television ; Fine educational gems : their astonishing cost advantage -- [Chapter two] : Commercial television : how and why it fails children. How and why advertiser-supported television fails children ; Differing national traditions, visions, values ; The public desire and commercial television : our weak quid pro quo -- [Chapter three] : The FCC : the view from beneath the sand. When children's rights and an industry's profit objectives collide ; While Congress stalls, the hot potato cools ; Lessons from abroad ; Why should public TV take commercial TV off the hook? -- [Chapter four] : Public television : a tug-of-war for scarce funds. The need to focus out-of-school children's programs mainly on education ; The need to fund children's out-of-school education programs independently ; Public television's slow and tenuous growth ; Public televisions's rootedness in localism ; What is needed for children ; Why public television can't afford it ; What public television can do to help ; Meeting the unmet balance -- [Chapter five] : The Prix Jeunesse and a worldwide vision of quality. Quality defined as meeting children's diverse real needs ; A selection of prize-winning programs ; Books and television : their co-existence in children's lives ; The special nature and place of programs geared to children -- [Chapter six] : Sesame Street and the CTW vision of quality. Sesame Street : the right idea at the right time ; Sesame Street's accomplishments ; Reaching the audience ; Evaluating the contribution of Sesame Street ; The CTW workstyle and aims ; The origins of CTW's home-and-school hybrid ; The longest street in the world ; The CTW model ; The future and CTW's home-and-school hybrid -- [Chapter seven] : Conclusions. The shape and cost of a minimal schedule ; Perspective on television's cost and efficiency ; The limited prospects from within commercial and public television -- Current funding sources and our funding shortfall ; Only by a special exception will a fair share for children be forthcoming ; Toward a national policy on television in education |
| Analysis |
Children |
|
Children's Television Workshop |
|
Overseas item |
|
Television |
|
United States |
|
United States Children's television programmes |
| Notes |
Includes index |
| Bibliography |
Bibliography: pages 171-189 |
|
Includes index |
| Subject |
Children's Television Workshop (U.S.)
|
|
Children's Television Workshop.
|
|
Children's television programs -- United States -- History.
|
|
Public television -- United States.
|
|
Television and children -- United States.
|
|
Children's television programs -- United States.
|
| LC no. |
88004223 |
| ISBN |
0195055403 (alk. paper) |
|
