This case study provides a timeline and critical review of the major changes that have occurred in the UK fashion retail environment during recent decades and their impact on the supply chain, including outsourcing of production, online retailing, and sustainability management, drawing on key examples from the fashion sector that have been instrumental in supply chain innovation. Students will be asked to ascertain possible future changes in the supply chain in the light of this historical context and the impact of the COVID-19 pandemic on the fashion retail sector