| Description |
viii, 240 pages : illustrations, facsimilies. portraits ; 25 cm |
| Series |
CSIRO publishing bright ideas |
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CSIRO Publishing bright ideas
|
| Contents |
1. The beginning: a visionary entrepreneur, Paul Trainor -- 2. Also in the beginning: a visionary scientist, Graeme Clark -- 3. The champions in government: Ralph Tobias and Ian Macphee -- 4. Engineers were vital: David Money and others -- 5. A marketeer and a doctor provide evidence of demand: the market study -- 6. A prototype became commercially possible: the tiger team -- 7. Proof for the regulators: Mike Hirshorn and Dianne Mecklenburg -- 8. A global market beckoned: Ron West, Monika Lehnhardt and Sue Roberts -- 9. Without surgeons it was just clever engineering: Bill Gibson -- 10. The entrepreneur bids adieu: Paul Trainor -- 11. A global conglomerate rose and fell: Pacific Dunlop -- 12. An Asian expansion became necessary: Japan -- 13. A saving grace emerged: Catherine Livingstone -- 14. Lives were changed: Li Cunxin and his daughter -- 15. The future is promising: Chris Roberts -- 16. Software and hardware: development |
| Summary |
Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the product's success in an international, highly competitive market, and the human drama that was experienced in achieving it. Chapters are structured around the development of the science. Woven within that structure are the personal and business stories that have enabled successful outcomes in the relatively new age of biomedical engineering. The Cochlear Story aims to put this Australian development on the world map in recognition of Australian medicine, science, technology and business. The Bright Ideas series explores the innovation, application and continuing impact of major scientific inventions throughout history. From the compass to the bionic ear, each book will provide a fascinating and accessible story on a single invention that has changed our everyday lives |
|
This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the products success in an international, highly competitive market, and the human drama that was experienced in achieving it |
| Analysis |
Australian |
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Ear, nose & throat (otorhinolaryngology) |
|
Inventions |
| Bibliography |
Includes bibliographical references (pages 233-234) and index |
| Notes |
Also available online |
|
System requirements: Internet connectivity, World Wide Web browser. Downloading of an entire book requires Adobe Digital Editions. Use of bookmarks requires individual registration with Amigo Reader |
| Subject |
Cochlear Pty Limited.
|
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Biotechnology -- Australia.
|
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Cochlear implants -- Australia.
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Hearing aids -- Australia.
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| Author |
Seligman, Peter, author
|
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CSIRO, author
|
| ISBN |
9780643097513 (paperback) |
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