| Description |
1 online resource : illustrations (some color) |
| Contents |
Section I: The Crowd Foundation -- Chapter 1: Crowdsourcing -- Chapter 2: Crowdfunding -- Chapter 3: Crowd-based Business Modeling -- Section: II Crowd Dynamics in Business -- Chapter 4: Decision Space: Collective Intelligence -- Chapter 5: Crowd-based Business Leadership and Strategies -- Chapter 6: Technology and Generation Next Business -- Chapter 7: Consumer Behavior and Cognitive Theories -- Chapter 8: Crowd-based Service Design -- Section III: Times Ahead -- Chapter 9: Future Perspectives |
| Summary |
This book distinctively presents nine thematic discussions with live examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, and future perspectives in the context of crowd-based business modelling and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap on people-led enterprises by integrating the customer ideation process in developing crowd-based business models to achieve performance with purpose and proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Business planning.
|
|
Collective behavior -- Economic aspects
|
|
Swarm intelligence -- Economic aspects
|
|
Crowd funding.
|
|
Crowdsourcing.
|
|
Crowdsourcing
|
|
crowdsourcing.
|
|
Business planning
|
|
Crowd funding
|
|
Crowdsourcing
|
| Form |
Electronic book
|
| ISBN |
9783030770839 |
|
3030770834 |
|
