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Book Cover
E-book
Author Sanderson, Jimmy, author

Title Education on the digital terrain : a case study exploring college athletes' perceptions of social-media training / Jimmy Sanderson, Blair Browning, Annelie Schmittel
Published London : Human Kinetics, Inc., 2015

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary College athletes are active on a variety of social-media platforms. As a result, most athletic departments require them to participate in social-media education. Although this practice is becoming more prominent, little research has explored how college athletes perceive such training. This case study explored college athletes' social-media use and their perceptions about social-media education. Semi structured interviews of 20 college athletes at a Division I university were conducted. Using social-cognitive theory as a framework, analysis revealed that while participants expressed a desire for social-media education, they indicated that most of the messages they receive about social media tend to be forgettable. Consequently, athletic departments need to take a more reflexive approach to social-media education that incorporates college athletes' feedback to optimize this instruction
Notes Originally published in Sanderson, J., Browning, B., & Schmittel, A. (2015). Education on the digital terrain: A case study exploring college athletes' perceptions of social-media training. International Journal of Sport Communication, 8(1), 103-124. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Sports -- Social aspects -- Case studies
College athletes -- Case studies
Social media -- Case studies
College athletes
Social media
Sports -- Social aspects
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Browning, Blair, author
Schmittel, Annelie, author
ISBN 9781526438133
1526438135