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Book Cover
E-book
Author Becker, Doreen, author.

Title Color trends and selection for product design : every color sells a story / Doreen Becker
Published Oxford, UK : William Andrew, an imprint of Elsevier, [2016]

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Description 1 online resource (xix, 263 pages)
Series Plastics design library
PDL handbook series.
Contents I. Color Trends: An Historical Perspective -- II. The Processes of Color Trending -- III. Color Innovations and Emerging Technologies in Color Development -- IV. Color Selection Process -- Summary and Conclusions
Summary Annotation This title speaks to the needs of the manufacturing level where colourants are developed, helping manufacturers to understand where their colours will sell and for what period of time these products will be viable. It covers issues such as stability, colour measurement, and new methods of incorporation, which are critical in the development of new colourants
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Product design.
Color in design
Color in design -- Forecasting
Color in marketing.
Color in marketing -- Forecasting
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Color in design
Color in marketing
Product design
Form Electronic book
ISBN 032339406X
9780323394062