| Description |
1 online resource : illustrations |
| Contents |
At a Glance; Chapter 1: Introduction to Motivational Design; Motivational Design; The Irresistible Smartphone; The Zero-Sum Game; Motivational Design Patterns; How to Read This Book; Chapter 4: Gameful Patterns; Chapter 5: Social Patterns; Chapter 6: Interface Patterns; Chapter 7: Information Patterns; Chapter 9: Temporal Dark Patterns; Chapter 10: Monetary Dark Patterns; Chapter 11: Social Capital Dark Patterns; Conclusion; Chapter 2: Psychology of Motivation; Cargo Cult Design; Behavioral Psychology; Intrinsic Motivation Theories; The Importance of Learning: Malone |
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Autonomy, Competence, and Relatedness: Deci and RyanSelf-Determination Theory; Cognitive Evaluation Theory; A Multifaceted View: Reiss; Behavioral Economics; Conclusion; Chapter 3: Understanding Design Patterns; Pattern Languages; Using Motivational User Stories to Discover Patterns; Motivational User Stories; Motivational Design Pattern Definition; How Users Perceive a Motivational Design Pattern; Pattern Discovery; Prototype Theory; On the Correctness of Patterns, or Lack Thereof; Pattern Description and Organization; Pattern Template; Shorthand Notations; Organization of Patterns |
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Motivational Design PatternsMotivational Dark Patterns; Conclusion; Chapter 4: Gameful Patterns; When to Use; Pattern: Collection; How It's Used; What to Watch for; Specialization of Collection: Badge; How It's Used; What to Watch for; Pattern: Growth; How It's Used; Pattern: Increased Responsibility; How It's Used; Pattern: Leaderboard; How It's Used; What to Watch for; Pattern: Score; How It's Used; What to Watch for; Conclusion; Chapter 5: Social Patterns; When to Use; Pattern: Activity Stream; How It's Used; Pattern: Broadcast; How It's Used; What to Watch For |
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Specialization of Broadcast: Social FeedbackHow It's Used; What to Watch For; Pattern: Contact List; How It's Used; What to Watch For; Pattern: Identifiable Community; How It's Used; What to Watch For; Specialization of Identifiable Community: Meta-Area; How It's Used; What to Watch For; Pattern: Identity Shaping; How It's Used; What to Watch For; Pattern: Item Sharing; How It's Used; Conclusion; Chapter 6: Interface Patterns; When to Use; Pattern: Notifications; How It's Used; What to Watch For; Pattern: Praise; How It's Used; What to Watch For; Pattern: Predictable Results; How It's Used |
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What to Watch ForPattern: State Preservation; How It's Used; What to Watch For; Pattern: Undo; How It's Used; Conclusion; Chapter 7: Information Patterns; When to Use; Pattern: Customization; How It's Used; What to Watch For; Specialization of Customization: Filters; How It's Used; What to Watch For; Pattern: Intriguing Branch; How It's Used; Pattern: Organization of Information; How It's Used; Pattern: Personalization; How It's Used; What to Watch For; Pattern: Reporting; How It's Used; Pattern: Search; How It's Used; What to Watch For; Pattern: Task Queue; How It's Used; What to Watch For |
| Summary |
When you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developers, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but you may be difficult to understand exactly how to do this. For example, what is so appealing about Angry Birds? Why do people get addicted to games like World of Warcraft? What makes Amazon users keep buying from Amazon? Why do so many people love Khan Academy? Why do people care about Reddit karma? The answers are found in Gameful patterns, Social patterns, Interface patterns, and Information patterns. Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Using this knowledge, good and bad implementations of the patterns are shown so practitioners can use the patterns effectively and avoid pitfalls along the way |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed November 30, 2017) |
| In |
Springer eBooks |
| Subject |
Application software -- Development.
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Software patterns.
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Web-based user interfaces -- Design
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Viral marketing.
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COMPUTERS -- User Interfaces.
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COM -- 051230 .
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Application software -- Development
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Software patterns
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Viral marketing
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| Form |
Electronic book
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| ISBN |
9781430264224 |
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1430264225 |
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