| Description |
x, 288 pages |
| Contents |
Introduction: the grammar of visual design -- 1. The semiotic landscape: language and visual communication -- 2. Narrative representations: designing social action -- 3. Conceptual representations: designing social constructs -- 4. Representation and interaction: designing the position of the viewer -- 5. Modality: designing models of reality -- 6. The meaning of composition -- 7. The materiality of meaning: surface and inscription -- 8. The third dimension -- 9. Colourful thoughts (a postscript) |
| Summary |
"Reading Images focuses on the structures or 'grammar' of visual design - colour, perspective, framing and composition - and provides the reader with an invaluable 'tool-kit' for reading images, which makes it a must for anyone interested in communication, the media and the arts."--BOOK JACKET |
| Analysis |
Graphic design |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Communication in design.
|
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Graphic arts.
|
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Industrial design coordination.
|
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Semiotics.
|
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Visual communication.
|
| Author |
Van Leeuwen, Theo, 1947-
|
| LC no. |
95009798 |
| ISBN |
0415105994 |
|
0415106001 |
|
