| Description |
1 online resource (196 pages) |
| Contents |
Cover; Contents; Acknowledgments; Introduction; Prologue: A Tale of Two Doctors; PART 1; 1. Authenticity; 2. Experience Matters; 3. What Is Total Experience Design?; 4. Go Big or Don't Bother; PART 2; 5. DiscoverWhere Are You Today?; 6. DreamWhere Do You Want to Go Tomorrow?; 7. DefineGetting from Here to There; 8. DesignMaking Choices to Close the Gaps; 9. DeliverThe Finish and the Starting Line; Epilogue: Make It Real; The Kahler Slater Story; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W |
| Summary |
Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the book offers a transformational process based on the four Psperception, products/services, people, and placethat will enable leaders to identify exactly how they want to transform their organizations to more authentically represent their values, beliefs, mission, and service philosophy.| rawing dir |
| Notes |
Print version record |
| Subject |
Communication in design.
|
|
Authenticity (Philosophy)
|
|
Perception.
|
|
Perception
|
|
Authenticity (Philosophy)
|
|
Communication in design
|
|
Perception
|
| Form |
Electronic book
|
| ISBN |
9780313376818 |
|
0313376816 |
|
1282524348 |
|
9781282524347 |
|
