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Communication in marketing -- Australia.
1
Book
1988

Effective marketing communication and promotion : a practical guide to the 'new promotion mix' using advertising, public relations, promotions direct marketing, direct mail and other strategies


Macnamara, Jim R
First edition
Melbourne : Information Australia, [1988]

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.8 Mac/Emc  AVAILABLE
Communication in marketing -- Canada -- Textbooks
2
E-book
2015

Fundamentals of public relations and marketing communications in Canada



First electronic edition, 2015
Edmonton, Alberta, Canada : Pica Pica Press, an imprint of The University of Alberta Press, 2015

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