Title Fundamentals of public relations and marketing communications in Canada / William Wray Carney & Leah-Ann Lymer, editors

Edition First electronic edition, 2015 Published Edmonton, Alberta, Canada : Pica Pica Press, an imprint of The University of Alberta Press, 2015 ©2015

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Description 1 online resource (537 pages) Contents Unit one: The essentials. An overview of public relations in Canada -- A brief history of public relations in Canada -- Communications and marketing law in Canada -- Ethics: living your professional values -- Communications theory and application -- Unit two: Marketing. Marketing: an overview -- The changing world of marketing communications -- Research methods -- The communication plan -- Unit three: Elements of public relations and marketing communications. Writing for public relations -- Advertising: a primer for public relations -- Proactive media relations -- Digital communications -- Government relations -- Internal communications -- Crisis communications Summary "Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada."-- Provided by publisher Analysis Communication Postsecondary Education Public Relations Bibliography Includes bibliographical references and index Subject Communication in marketing -- Canada -- Textbooks Public relations -- Canada -- Textbooks BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Communication in marketing Public relations Canada Genre/Form Electronic books Textbooks Form Electronic book Author Lymer, Leah-Ann, editor Carney, William Wray, 1950- editor. ISBN 9781772120622 1772120626

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