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E-book
Author Whaley, Bryan B

Title Research Methods in Health Communication : Principles and Application
Published Hoboken : Taylor and Francis, 2014

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Description 1 online resource (387 pages)
Contents Cover; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; List of Contributors; Preface; Acknowledgments; METHOD MATTERS; Method Matters; EXPLORATION AND DESCRIPTION; Interview and Focus Group; ""Tell Me About a Time When ... "": Studying Health Communication Through In-Depth Interviews; Case Study; The Case Study in Health Communication Research; Ethnography; Ethnography in Health Communication Research; Surveys; Survey Research Methodology in Health Communication; EXAMINING MESSAGES AND INTERPERSONAL EXCHANGES; Narrative Analysis
Narrative Inquiry: Attitude, Acts, Artifacts, and AnalysisConversation Analysis; Conversation Analysis: Understanding the Structure of Health Talk; Physician-Patient Interaction Analysis; Direct Observation and Coding of Physician-Patient Interactions; Social Network Analysis; It's Not What You Know ... Social Network Analysis and Health Communication; Content Analysis; Content Analysis of Health Communication; CAUSAL EXPLICATION; Experimental; Issues and Challenges in Conducting Experimental Health Communication Research; Meta-Analysis
Building Cumulative Knowledge in Health Communication: The Application of Meta-Analytic MethodsMeta-Synthesis; Meta-Synthesis: The Utility of Synthesizing Qualitative Health Communication Research; CULTURAL, POPULATION, AND CRITICAL CONCERNS; Rhetorical Methods and Criticism; A Matter of Interpretation: Rhetorical Criticism of Health Communication; Methodological Issues with Stigmatized Populations; Methodological Challenges for Health Research with Stigmatized Populations; Methodological Issues with Health Disparities; Methodological Approaches When Investigating Health Disparities
METHOD REFLECTIONSReflections on Health Communication Research Methods; Index
Summary This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversatio
Notes Print version record
Subject Communication in medicine -- Research -- Methodology
HEALTH & FITNESS -- Holism.
HEALTH & FITNESS -- Reference.
MEDICAL -- Alternative Medicine.
MEDICAL -- Atlases.
MEDICAL -- Essays.
MEDICAL -- Family & General Practice.
MEDICAL -- Holistic Medicine.
MEDICAL -- Osteopathy.
Form Electronic book
ISBN 9781136294457
1136294457