| Description |
1 online resource (x, 201 pages) |
| Contents |
Communicating cultural identity : the role of museum public relations -- Communicating identity in public relations : culture-centered museum practitioners speak -- Communicating counterstereotypes and cultural attractiveness : furthering public relations' societal role -- Visual intercultural communication : incorporating cultural aesthetics in public relations -- Public relations planning and evolution -- Museum websites and multimodal communication -- Social media : interactivity and engagement -- Media relations and digital newsrooms -- Special events, controlled tools, and other tactics -- The future of museum communication research and practice |
| Summary |
As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. This, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies. The author interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, the author presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. This book illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness. -- Provided by publisher |
| Bibliography |
Includes bibliographical references (pages 171-189) and index |
| Notes |
Online resource; title from digital title page (viewed on March 12, 2021) |
| Subject |
Museums -- Public relations -- United States
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Communication in museums -- United States
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Museums and minorities -- United States
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Museums and community -- United States
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Museums -- Public relations
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Museums and minorities
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Museums and community
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Communication in museums
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United States
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| Form |
Electronic book
|
| ISBN |
9781613767870 |
|
1613767870 |
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