| Description |
1 online resource : text file, PDF |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of contents; Preface; Section I Foundations; 1 Welcome; A Backward Glance; A Postmodern Primer; What Is Communication?; Why Research?; Communication Research; Evaluating and Restructuring Our Research Practices; Postmodernism and Communication Research; References; 2 Understanding Culture and Research; Some Important Philosophy; Some Essential History; Additional Factors to Consider; What About Communication Research?; A New Research Outlook; Postmodern Application of Research Results; The Communication Process; Research Ethics |
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Federal RegulationsReferences; 3 Getting Started; Basic Terminology; Research Guidelines; References; 4 Designing a Research Study; The Flowchart Process; Discuss the Problem; Search the Literature; Revise the Research Question(s); Select a Research Method; Develop a Detailed Plan; Handle the Logistics; Execute the Project; Organize and Analyze Study Results; Address the Research Question(s); Evaluate the Study; Write the Report; Reference; Section II Methodologies; 5 Focus Group Research; A Postmodern Perspective; Advantages and Disadvantages; Basics; Logistics; Conducting the Session |
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Solving Potential ProblemsAnalyzing the Data; Addressing the Research Questions; Evaluating the Study; Writing the Report; Interesting Alternatives; References; 6 Survey Research; Definition and Uses; A Postmodern Perspective; Issues and Problems; Basics; Some Sampling Techniques; Types of Surveys; Telephone Survey; Computer-Assisted Telephone Interviewing; Mail Survey; Other Types of Surveys; Analyzing the Data; Additional Data Analysis Suggestions; Addressing the Research Questions; Evaluating the Study; Writing the Report; References; 7 Historical Research; Part I Oral History |
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A Postmodern Perspective on HistoryOral History's Definitions and Uses; Issues and Problems in Oral History Research; Oral History Research Design; Oral History Research Execution; Oral History Research Analysis and Presentation; Part II Conventional Historical Research; Definition and Uses; A Postmodern Perspective; Basics; Using Quality Sources; Developing a Detailed Plan; Logistics; Data Gathering; Analyzing the Data; Addressing the Research Questions; Evaluating the Study; Writing the Report; The Case-Study Approach; A Brief Overview; The Case-Study Process; References; 8 Text Analysis |
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Part I Content AnalysisHistorical Development and Method Importance; Definition and Uses; A Postmodern Perspective; Advantages and Disadvantages; Basics; Unitizing; Sampling; Recording/Coding; An Example; Analysis; Conclusion; Part II Deconstruction; What Is Deconstruction?; Can Deconstruction Be a Research Method?; Deconstruction as Research Method; Deconstruction Assumptions; Deconstructing a Text; What About Logistics?; Addressing the Research Question; Evaluating the Study; Deconstruction in Action: an Example; The Example; Discussion; References; 9 Feminist Methodology |
| Summary |
"The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment."--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Communication -- Research.
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Postmodernism.
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Communication -- Research
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Postmodernism
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Forschungsmethode
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Kommunikationswissenschaft
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Postmoderne
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Gesellschaft
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Kultur
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| Form |
Electronic book
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| ISBN |
9781315231730 |
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9781351865944 |
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1315231735 |
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1351865943 |
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