| Description |
1 online resource (1042 pages) |
| Series |
Handbooks in Communication and Media |
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Handbooks in communication and media.
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| Contents |
Cover -- Volume I -- Title Page -- Copyright Page -- Contents -- List of Contributors -- The Promise of Applied Communication Research -- Viewpoints -- An Eclectic Perspective on ACR -- Applied Communication Research-Practice -- Citizen Science -- Entrepreneurship -- Goal of the Book -- Contents of Volume 1 -- Preview of Volume 2 -- References -- Part I Theoretical Perspectives -- Chapter 1 Inoculation Theory as a Strategic Tool -- Introduction -- Overview of Inoculation Theory -- Contextual Application -- Civic and Legal Communication -- Health Communication -- Commercial Communication |
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Public Relations -- Additional Applied Contexts -- Inoculation Message Design -- Conclusion -- References -- Chapter 2 Addressing Life Transitions of Aging: Integrating Indigenous and Communication Theory to Develop a Tuakana-Teina/Peer Educator Model -- Indigenous Theory: Kaumtua Mana Motuhake -- Communication (and Related) Theory -- CBPR Conceptual Model -- Culture-Centered Approach -- The Tuakana-Teina/Peer Educator Program -- Mtpono Mori (Cultural Values and Principles) -- Ng Huarahi Whitiwhiti Korero (Models of Communication) -- Implications and Future Directions -- Implications |
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Future Directions -- References -- Chapter 3 Connecting Attitudes and Motivating Behavior: Vested Interest Theory -- Vested Interest Theory -- Stake -- Salience -- Certainty -- Immediacy -- Self-Efficacy -- Recent Theoretical Developments -- Component Array -- Boundary Conditions -- VIT in Applied Contexts -- Natural Hazard Preparedness -- Perceived Concussion Risk Among Collegiate Athletes -- Future Directions in Theory Development -- Recommendations for Practitioners -- Conclusion -- References -- Chapter 4 A Comparative Analysis of Theoretical Propositions Focusing on Apologia |
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Situational Crisis Communication Theory -- Image Repair/Image Restoration -- SCCT and Image Repair Applied -- Which Strategy Works the Best? -- Weaknesses of SCCT -- Image Repair Weakness -- Methodology-A Significant Difference between the Theoretical Frameworks -- Future Directions -- Framing -- References -- Chapter 5 Applying Social Marketing Strategy to Social Change Campaigns -- Introduction -- Overview of Social Marketing and Definition -- Contextual Application -- Health Promotion -- The Environment -- Public Safety or Injury Prevention -- Community Involvement and Civic Engagement |
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Economic (or Financial) Wellbeing -- Designing and Implementing a Social Marketing Campaign Strategy -- Existing Models of Social Marketing Campaign Development -- A Comprehensive Roadmap for Social Marketing Campaign Development -- Conclusion -- References -- Chapter 6 Engaged Communication Scholarship: The Challenge to Translate Communication Research into Practice -- Engaged Communication Inquiry -- Health Communication Inquiry as Engaged Communication Scholarship -- Asking the Right Research Questions -- Rigorous Communication Inquiry -- Establishing Relevant Research Partnerships |
| Summary |
The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process |
| Notes |
Developing and Sustaining Effective Communication Intervention Programs |
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Print version record |
| Subject |
Communication -- Research -- Handbooks, manuals, etc
|
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Communication -- Research
|
| Genre/Form |
handbooks.
|
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
O'Hair, Dan.
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O'Hair, Mary John.
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| ISBN |
9781119399926 |
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1119399920 |
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9781119399872 |
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1119399874 |
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