| Description |
1 online resource (335 p.) |
| Contents |
Cover -- Half Title -- Title -- Copyright -- Unit Overview -- Contents -- Preface -- 1 Basic Principles of Research and a Guide to Using This Book -- Principles of Research -- Empirical -- Systematic -- Intersubjective -- Cyclical and Self-Correcting -- Using This Book -- 2 Basic Concepts of Research -- Variable -- Unit of Analysis -- Independent Variable -- Dependent Variable -- Third Variable -- Relationship -- Prediction -- Positive Versus Negative Relationship -- Mediation -- Moderation -- Causality -- Time Order -- Confounds -- Theory -- Inductive Versus Deductive Reasoning |
|
Falsification -- Parsimony -- Scope -- Hypotheses -- Research Questions -- 3 Scholarly Research and the Creation of Knowledge -- Knowledge -- Bias -- Philosophies of Knowing -- Authority -- Intuition -- Tenacity -- Qualitative Research -- Quantitative Research -- Replication -- Triangulation -- Secondary Analysis -- Biases and Distortions in the Literature -- Publication Bias -- Predatory Publications -- Retractions -- Goals of Research -- Application -- Exploration -- Description -- Explanation -- Parts of a Research Article -- Abstract -- Literature Review -- Method Section -- Results Section |
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Discussion Section -- Future Directions -- Reference List -- Appendix (or Appendices) -- Tables -- Figures -- Other Types of Articles -- Literature Review Article -- Meta-Analysis -- Data-Driven Journalism -- 4 Ethical Research -- Principles of Ethical Research -- Avoid Harm -- Informed Consent -- Voluntary Participation -- Privacy -- Anonymity -- Confidentiality -- Ethics-Related Procedures -- Confederates -- Deception -- Debriefing -- Institutional Review -- Honesty -- Plagiarism -- Fabrication -- Recycling Text and Data -- 5 Concept Explication and Measurement -- Concept Explication -- Concept |
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Conceptual Definition -- Operational Definition -- Indicator -- Attribute -- Dimension -- Factor Analysis -- Index -- Error -- Random Error -- Systematic Error -- Measurement Error -- 6 Sampling -- Sample -- Representative Sample -- Response Rate -- Incentive -- Sample Size -- Statistical Power -- Sampling Frame -- Internet Panels -- Population -- Census -- Nonprobability Sampling -- Convenience Sampling -- Deliberate Sampling -- Quota Sampling -- Snowball Sampling -- Volunteer Sampling -- Probability Sampling -- Random -- Simple Random Sampling -- Cluster Sampling -- Stratified Sampling |
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Systematic Sampling -- Sampling Interval -- 7 Effective Measurement -- Effective Measurement -- Self-Report -- Others' Reports -- Rapport -- Questionnaire Structure -- Questionnaire Design -- Filter and Contingency Questions -- Response Set -- Order Effects -- Question Creation -- Closed-Ended -- Open-Ended -- Exhaustive -- Mutually Exclusive -- Levels of Measurement -- Nominal-Level Measure -- Ordinal-Level Measure -- Interval-Level Measure -- Ratio-Level Measure -- Question Wording Problems -- Leading Questions -- Social Desirability -- Clarity -- Double-Barreled -- Types of Items |
| Notes |
Description based upon print version of record |
|
Likert-Type Items |
| Subject |
Communication -- Research.
|
|
Communication -- Methodology.
|
| Form |
Electronic book
|
| Author |
Schmierbach, Mike
|
| ISBN |
9781000997101 |
|
1000997103 |
|
