| Description |
1 online resource (xv, 120 pages) : illustrations, map |
| Series |
Markt- und Unternehmensentwicklung |
|
Gabler research. Markets and organisations.
|
| Contents |
Experience and credence goods : an introduction -- Experience characteristics and moral hazard in team sports -- Credence characteristics and strategic human capital selection -- Experience goods, tournaments, and oligopolistic markets |
| Summary |
The quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, the decision to buy these products must be made before buying. Many strategies and instruments for signalling and screening have been developed in the economic world in order to overcome potential market failure due to insufficient quality detection. In many situations, efficient incentives and quality revelation are given to the market players by contracts that structure the process and payments of the transaction. Additionally, market forces lead to the emergence of new market players as intermediaries. They provide information about the quality of the products by comparing them and reveal credible signs concerning the relative quality valuation of products. Men-Andri Benz develops new pricing and positioning strategies for suppliers of such contracts goods. Using microeconomic tools as contests and incentive contracts, he analyses the basic positioning decisions for contract goods and designs concrete strategies for the specific sectors of sports and religion. The effects on pricing and profits are examined both in general and for each individual industry |
| Analysis |
economie |
|
economics |
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bedrijfswetenschap |
|
management science |
|
bedrijfsvoering |
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management |
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Management studies, Business Administration, Organizational Science (General) |
|
Economics (General) |
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Management, bedrijfskunde, organisatiekunde (algemeen) |
|
Economie (algemeen) |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| In |
Springer e-books |
| Subject |
Consumer behavior.
|
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Consumer goods.
|
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Marketing.
|
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Marketing
|
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marketing.
|
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Consumer behavior -- Mathematical models.
|
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Marketing research -- Mathematical models.
|
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Consumers -- Research -- Mathematical models.
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Affaires.
|
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Science économique.
|
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Economie de l'entreprise.
|
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Consumer behavior
|
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Consumer goods
|
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Marketing
|
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Erfahrungsgut
|
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Marketingstrategie
|
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Vertrauensgut
|
| Genre/Form |
dissertations.
|
|
Academic theses
|
|
Academic theses.
|
|
Thèses et écrits académiques.
|
| Form |
Electronic book
|
| ISBN |
9783835095809 |
|
3835095803 |
|
9783835007581 |
|
3835007580 |
|
6611344497 |
|
9786611344498 |
|
1281344494 |
|
9781281344496 |
|
