| Description |
1 online resource (vi, 172 pages) |
| Contents |
Introduction: The politics and aesthetics of luxury in Africa / Simidele Dosekun and Mehita Iqani -- Section 1. Africa risen. Chapter 1. The last luxury frontier? How global consulting firms discursively construct the African market / Mehita Iqani -- Chapter 2. African utopianism: the invention of Africa in Diesel's The Daily African -- a retrogressive reading / Hlonipha Mokoena -- Chapter 3. For love or money? Romance, luxury and class distinction on Mzansi Magic's Date my family / Alexia Smit -- Section 2. Re/crafting African style. Chapter 4. From African print to global luxury: Dutch wax cloth rebranding and the politics of high-value / M. Amah Edoh -- Chapter 5. The playful and privileged Africanicity of luxury: @AlaraLagos / Simidele Dosekun -- Chapter 6. Fields of marigold: makers and wearers of African luxury beaded necklaces / Pamila Gupta -- Section 3. Ambiguous luxury spaces. Chapter 7. Luminance and the moralization of Black women's luxury consumption in South Africa / Ndapwa Alweendo and Simidele Dosekun -- Chapter 8. The politics of repair: Talatona and luxury urbanism in Luanda, Angola / Claudia Gastrow -- Chapter 9. Welcome to the jungle: tropical modernism, decadence, gardening in Africa / Jonathan Cane |
| Summary |
Moving far beyond predominant views of Africa as a place to be "saved," and even more recent celebratory formulations of it as "rising," African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually, and analytically, this collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption, and gardening to re-center the discussion on existing contemporary luxury cultures across the continent |
| Bibliography |
Includes bibliographical references |
| Subject |
Luxuries -- Africa
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Rich people -- Africa
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Luxury goods industry -- Africa
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Consumption (Economics) -- Africa
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Aesthetics, African -- Political aspects
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Consumption (Economics)
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Luxuries
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Luxury goods industry
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Rich people
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Africa
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| Form |
Electronic book
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| Author |
Iqani, Mehita, editor.
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Dosekun, Simidele, editor.
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| ISBN |
9781789380248 |
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1789380243 |
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